Learning path
Content creator
Design, photographs, video and the marketing that gets them seen.
- Who it is for
- Students, freelancers and small-business owners
- Where it ends
- Make posts, pictures and short videos for a business or a channel, plan a month of content, measure what works and run a simple website.
- Stages
- 5 courses, in this order
About this path
A content creator makes things people stop to look at, and then makes sure they are seen. This path covers the making (design, photographs, video) before the marketing, and ends with a website of your own, so the audience has somewhere to go.
Your centre gives the schedule for each course.
Your centre gives the schedule for each stage. This page does not quote durations or fees.
The stages, in order
Stage 1: Graphic design with Canva and Photoshop basics
Design principles and fast results in Canva: posts, posters and cards with your own branding.
After this stage you can
- Apply alignment, contrast, hierarchy, colour and font choices
- Design a poster, a social post and a visiting card in Canva
- Export for print and for screen at the right size, respecting copyright
Course pageStudy book and practice test (student login)
Free ebooks for this stage
Design & DTP
Photo Editing Basics with Photoshop
Crop, retouch, adjust colour and make simple designs in Adobe Photoshop
Stage 2: Photography and photo editing
Pictures of your own products, events and places: light, composition, exposure and editing.
After this stage you can
- Use the direction and quality of light, from window light to the golden hour
- Compose with the rule of thirds, lines and framing
- Edit with crop, exposure, white balance and colour and save the right size for WhatsApp, print and the web
Course pageStudy book and practice test (student login)
Free ebooks for this stage
Design & DTP
Photo Editing Basics with Photoshop
Crop, retouch, adjust colour and make simple designs in Adobe Photoshop
Stage 3: Video editing
Short videos, planned and cut: the timeline, titles, captions, sound and export.
After this stage you can
- Plan a video with a storyboard and a shot list
- Trim, cut and join on the timeline and add transitions, titles and captions
- Balance dialogue, music and sound, and export at the right resolution, frame rate and format
Course pageStudy book and practice test (student login)
Free ebooks for this stage
Stage 4: Digital marketing basics
How a business is found and chosen online: search, social media, messages, simple ads and measuring results.
After this stage you can
- Describe the customer journey and set a clear goal
- Plan a month of social media posts and send messages with consent
- Understand reach, clicks, click-through rate, cost per click and conversions, and advertise honestly
Course pageStudy book and practice test (student login)
Free ebooks for this stage
Stage 5: WordPress website building
A home for the content: a website with pages, a blog, a gallery, a form and a WhatsApp button.
After this stage you can
- Set up a WordPress site with a theme, menus and a static home page
- Create pages and posts with the block editor and add images and galleries
- Back up the site, apply updates and check it before launch
Course pageStudy book and practice test (student login)Career guide: graphic designer and DTP operator
Free ebooks for this stage
Programming
Build Five Web Pages with HTML and CSS
A project book: a profile page, a school page, a shop page, a form and a photo gallery
Ready to start?
Tell the head office where you are now and they will suggest the first stage and the nearest centre.