Design Principles

About this ebook

What you will learn

Learn the simple rules that make a poster, notice, invitation or social media post clear and good-looking: contrast, alignment, repetition, proximity, hierarchy, white space, colour and type. Every idea comes with Indian examples, and the book ends with checklists you can use on your next design.

Who it is for

Design students, teachers making notices, and small business owners.

Chapters

Contents

1. Chapter 1: What good design does
2. Chapter 2: Contrast and hierarchy
3. Chapter 3: Alignment, proximity and repetition
4. Chapter 4: White space and grids
5. Chapter 5: The colour wheel and colour harmonies
6. Chapter 6: Colour meaning and readability
7. Chapter 7: Typography basics
8. Chapter 8: Pairing fonts, and Hindi with English
9. Chapter 9: Images and cropping
10. Chapter 10: Before and after, with checklists

Inside

At the end of the book

• Practice questions. To check what you have learnt, with the answers after them.
• Glossary. The key words of the book, each explained in one sentence.
• Easy English. Short sentences and everyday words, with each new word explained the first time.

How to use it

Reading, printing and sharing

1. On a phone or computer. Tap Read online to open the book in your browser, or Download to keep it and read it without the internet.
2. To print. The pages are A5, half the size of A4. Choose two pages per sheet in the print settings to fit two pages on each A4 sheet.
3. To share. Send the link to this page, or the PDF itself, to friends, classmates or students. The book is free for everyone.

Courses

Courses this book supports

Students of these courses also find the book in the student portal, with the other ebooks for their course.

• DTP, desktop publishingDesign & Digital Skills · About the course
• CorelDRAWDesign & Digital Skills · About the course