April 13, 2018

CHAPTER DETAILS(SEO)

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Career Oppurtunities
  • SEO Analyst
  • SEO Campaign Manager
  • SEO for Tech Support
  • SEO Trainer
  • Social Media Analyst
  • SEO Advisor
  • Content Writer
Course Duration

30 hrs. (15 Days)

Fee Structure

4,999/- INR .

 

CHAPTER WISE TOPICS

Chapter 1.Understanding Search Engines

  • Meaning of Search Engines
  • How Search Engine Index and Rank Pages
  • Types of Search Engines
  • Web Crawling, Indexing, Searching, and Penalization policies of
    search engines
  • Google, Yahoo, MSN and other major search engines —Competitive Analysis
  • Difference between ethical and Organic search engine results

 

Chapter 2. Introduction and Overview of Search Engine Optimization

  • Meaning of Search engine Optimization
  • Difference between Off page and On page optimization
  • Difference between SEO, SEM and PPC
    Geo Targeting
  • How to do Competitive analysis of sites
  • How SEO grow your business

 

Chapter 3. Website Structuring

  •  Difference between static and dynamic websites
  • Basics of html
  • Search engine compatible designing
  • Selection of keyword enriched domain names
  • Directory and URL structuring
  • Cascading Style Sheets (CSS)
  • Page File Extensions
  • Navigation Menus
  • Server Side Includes (SSI)

Chapter 4. Search engine friendly content writing

  • Incorporating Keyword into your Content Pages
  • Creating H1, H2….within Content
  • How to frequently add content to your site.
  • Why content is the king?
  • Disadvantage of using Duplicate content.

Chapter 5. Keyword Research and Analysis

  • Choosing the right keywords
  • Keyword Density, Keyword prominence and Keyword proximity
  • Keywords in URL and File names
  • Keywords in Meta Tag.
  • Keywords in Headings and Images.
  • Google adword tool, word tracker tool and other useful keyword research tools

 

 

Chapter 6: Onpage Optimization

 

  • Title Optimization
  • Meta Tag Optimization
  • Important HTML Tags
  • Keyword Optimization and synonyms
  • Link Optimization
  • Image Optimization
  • Creation of HTML and XML Sitemaps
  • Robots.txt creation and implementation
  • W3C validation

 

Chapter 7: Three types of SEO Techniques

 

  • White Hat SEO
  • Grey Hat
  • Black Hat SEO

Chapter 8. Offpage Optimization

 

  • Directory Submission
  • Article writing and Submissions
  • Blog writing and submissions
  • Writing Blog and forum comments
  • Press Release Submissions
  • Classified Postings
  • Guest Posting
  • Blog Commenting

Chapter 9. Link Popularity — Crux of Search Engine optimization

 

  • Inbound and outbound Links
  • Backward links
  • Textual and banner links
  • Important factors influencing Link popularity
  • Links to avoid
  • Free link popularity tools
  • One way, reciprocal and three way link building
  • Link baiting, paid links.

 

Chapter 10. Social Media Marketing

 

  • Getting traffic using twitter, facebook, linkadin
  • Digg, furl, stumble upon and other social sites
  • Benefits of Social media marketing
  • Viral Marketing
  • RSS and Atom feed syndication

Chapter 11. Google

 

  • Brief history of google
  • Google algorithms
  • Google page rank
  • How google indexed and rank pages
  • Competitive analysis of google, yahoo and MSN
  • brief introduction Google Adsense and Google Adwords

Chapter 12. Miscellaneous SEO Activities

 

  • Image and video optimization
  • Optimizing site using javascript,flash,frames and CSS.
  • Optimizing animated and flash movies
  • How to use Canonical URLS
  • Paid Ad submissions
  • Using Do follow and no follow tags

Chapter 13. Major SEO Tools

 

  • Google Analytics tool
  • Google Webmaster tool
  • Google Adword tool
  • SEO chat
  • Alexa tool bar
  • Quirk biz tool
  • Yahoo and MSN Webmaster tool
  • Google Disavow Tool

Chapter 14. Common SEO Mistakes

 

  • Keyword stuffing
  • Doorway pages and Hidden text
  • Duplicate content
  • Link Spamming
  • Targeting wrong keywords

Chapter 15. Latest Google Algorithms

 

  • Google Panda
  • Google Penguin
  • Google Hummingbird
  • How to overcome from Google Penalties

Chapter 16. Live Projects on SEO

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